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Microsoft MVPAI Award 2025

AI amplifies what is already there

Teams with solid quality gates get better with AI. Teams without them get worse faster. That is why my projects start with a baseline of your delivery pipeline, not with a tool selection.

Director of AI Engineering at SHI GmbH in Augsburg

Daniel Sogl speaking at a conference
Daniel Sogl is Director of AI Engineering at SHI GmbH. With a background in FinTech and IT consulting, he helps internal teams and enterprise clients put AI to work in two areas: AI-assisted software engineering and Generative AI. He speaks regularly at international conferences and workshops on turning AI tools into measurable gains in developer productivity and code quality.

Background

  • Microsoft MVP for Web Development & Developer Tools
  • 50+ talks in 10+ countries since 2024
  • AI Award, AI Poland 2025
  • Technical editor at Manning

How I work with teams

Three steps, always in this order.

  1. 01

    Baseline

    Measure before anything gets introduced. Without numbers from before the rollout, every later efficiency claim is an assertion — mine included.

  2. 02

    Harden

    Tests, linting, security analysis and review rules run automatically in the pipeline and apply to human and machine-written code alike. That makes the origin of the code a side issue.

  3. 03

    Adopt

    We work in your repositories, not in sample projects. What is left at the end is a working setup in your code that your team can run without me.

Read the whole approach

Next on stage

Where you can see the material in person over the coming weeks.

OnlineWorkshopHeld in English

AI for Developer Productivity

angulararchitects.io

AI coding agents generate code faster than teams can review it. This one-day workshop covers the techniques that turn that speed into actual throughput: context engineering, loop…

All talks and workshops

Get in touch

Two ways in: a short call about where your team stands, or an email — a speaking enquiry, a question about a talk, or anything else.

No strings attached. We talk about where your team stands.

Elsewhere